Key Messages
• The A4 product line is critical to Audi of America’s growth in the USA, and the S4 supports this by expanding the line’s sportiness.
• The new S4 is a sports car offering an impressive driving experience, leading technologies, and every-day suitability.
• Audi Drive Select (adjustable engine/throttle mapping, suspension damping, and dynamic steering) is a benchmark in the segment and industry.
• All-new version of the 3.0 TFSI supercharged V6 provides excellent acceleration and efficiency in all driving situations.
• New 7-speed S tronic dual clutch transmission for faster precise gear changes.
• New optional quattroSport rear differential enhances agility.
• S4 will be offered exclusively as a sedan in the USA.
• USA market launch is Fall 2009, as a 2010 model year vehicle.
Market
• Key competitors are BMW M3 sedan and Mercedes-Benz AMG C63.
Design
• S4-specific interior and exterior distinctive features include:
- New rear LED lighting
- Front/rear bumpers, including unique front grille
- Trunk lid with integrated spoiler
- Aluminum optic mirrors
- Special 18” wheels standard with high performance tires
- S4 brake calipers with logo
- Sport seats with unique interior color offerings
- Black interior headliner
- S4-badged steering wheel, aluminum door sill inlays, key fob, and gauge cluster
- Brushed aluminum interior trim with available carbon fiber, wood, and stainless steel options
• Typical Audi interior design is modern and sophisticated, with clear attention to detail.
• S4 Aluminum-optic exterior accents include front and rear diffuser blades, mirror housings, and four exhaust pipes.

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