Branding is the mechanism whereby a business/person aligns itself with a service or product from which it perceives benefit and value. In using the RMI branding in your business there is a two-fold purpose in that members align themselves with the RMI and the Code of Conduct, and in turn the RMI encourages through their media interface, peace of mind to consumers in dealing with businesses who are RMI members. The RMI brand has become more visible in recent years through its interaction in many business spheres, but most importantly through its media interface with consumers in both radio and newspaper advertising campaigns. Consumers are being made aware of the value in dealing with businesses aligned with an organisation, who also has their interests in mind.
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