Branding is the mechanism whereby a business/person aligns itself with a service or product from which it perceives benefit and value. In using the RMI branding in your business there is a two-fold purpose in that members align themselves with the RMI and the Code of Conduct, and in turn the RMI encourages through their media interface, peace of mind to consumers in dealing with businesses who are RMI members. The RMI brand has become more visible in recent years through its interaction in many business spheres, but most importantly through its media interface with consumers in both radio and newspaper advertising campaigns. Consumers are being made aware of the value in dealing with businesses aligned with an organisation, who also has their interests in mind.
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The 2009 Optima is presented with new front, side and rear styling cues, which build upon
Kia Motors’ philosophy of creating dynamic vehicles that evoke passion. The fog lamps and
lower front grille have been enlarged and the headlamps narrowed to create an aggressively
sharper look. Wider side garnishes add sportiness while the acute front lines continue toward the
back, ending on a distinctly edged trunk lid. To complete the redesigned rear fascia, tail lights are
narrowed to enhance Optima’s sleeker cosmetic appearance.
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